Brand Identity

“Wild & pure honey, keeping the world sweet one jar at a time”

Create a brand identity for a new honey company.

Nectar & Petals Apiaries is a collection of apiaries across the United States. Unlike traditional apiaries, Nectar & Petals is focused and committed to pure and wild honey collected from our natural hives.

The concept for Nectar & Petals originally came from my love for Savannah and the association with bees due to SCAD. Downtown Savannah has a couple of existing honey companies, The Savannah Bee Company and Capital Bee Company. Both have become very popular in the downtown area and are places my friends and I frequent for the variety of products they offer. These two had me thinking about apiaries and traditional wooden hives used for bee colonies. With Nectar & Petals, I wanted to change things up. Instead of the wooden bee box, ideally, Nectar & Petals would encourage bees to form hives in a tree instead of a box, allowing more space for the hive to grow.

My goal as a designer has been to give back and make a better world for future generations. Because of this, Nectar & Petals not only has a small café in their stores and offers a variety of products to take home, but a portion of every purchase goes towards non-profit companies Greenspace and Cool Earth, working towards combating climate change. Climate changes are the main reason beekeepers have been losing colonies since 2022, reaching records of nearly 80-90% of complete colony loss. Bees are a huge part of our ecosystem, and Nectar & Petals is committed to protecting bees across the United States.