Feel those bad feels leave
Brand Identity | Package Design
Create a brand identity for a cocktail/mocktail kit company.
Itsy Bitsy is an innovative alcohol brand that infuses an adult perspective into the classic nursery rhyme, transforming the narrative of the "itsy bitsy spider" into a tale of struggle with alcoholism. Rather than simply washing away, this spider embodies the challenges faced by individuals grappling with addiction.
The inspiration for Itsy Bitsy derives from the song “Itsy Bitsy” by Lyn Lapid, particularly its poignant pre-chorus and chorus. The lyrics reflect a cycle of escapism through drinking, illustrating how one might attempt to drown out negative feelings with alcohol, only to face the harsh return of pain and temptation to drink again.
The mocktail kit serves as an introduction to this narrative, emphasizing a more positive experience. Mocktails provide enjoyment without the adverse effects of alcohol, allowing individuals to socialize and enjoy themselves while leaving behind their troubles. In contrast, the cocktail kit delves into the darker aspects of this story. While cocktails can be sweet and enjoyable, they often mask the taste of alcohol, leading to overindulgence in an attempt to escape reality. This can result in hangovers and a cyclical return to drinking as a coping mechanism.
Through its packaging and product offerings, Itsy Bitsy encapsulates both the allure and the pitfalls of drinking culture, inviting consumers to reflect on their relationship with alcohol while providing options for both enjoyment and responsible consumption.
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