Brand Identity | Narrative
Create a brand identity for a boutique hotel.
Hartfelt Manor, an imposing estate in Sunset, South Carolina, spans thirty-three miles of land and has been part of the Hartfelt family since its construction in 1780. The last resident, Alexander Cecil Hartfelt, was known for his extravagant parties that attracted Greenville's elite. However, his charm masked a darker legacy: during his time at the manor, twenty-six women disappeared, with only two bodies recovered—Catherine James Arnold and an unidentified woman. Today, visitors often report ghostly sightings of these women and Alexander himself.
Allow our spirits to take you back in time
Bonus points if fans of the show can point out the nine references to the show.
The manor's narrative draws inspiration from the Amazon Prime series Hazbin Hotel, created by Vivienne Medrano. The character Alastor, a charming yet sinister radio demon with a mysterious past as a serial killer in 1920s Louisiana, serves as a focal point for expanding the manor's story. By integrating fan theories and original characters into this rich setting, Hartfelt Manor offers a unique blend of history and supernatural intrigue.
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Like what you see? • Lets get in touch • Like what you see? • Let's get in touch •