High Ridge Estates

Brand Identity | Logo Design

Client: The Mission of The Dirt Road & High Ridge Estates

High Ridge Estates is an affordable housing community in Keystone Heights, Florida. Over the years, it has yet to receive the love it deserves and has fallen into disrepair due to the poor infrastructure in Keystone Heights.

The Mission of the Dirt Road is a non-profit, local community center and church dedicated to re-establishing and fixing High Ridge Estates. With the help of fellow community members, it aims to build a stronger community for all High Ridge residents. The Mission of the Dirt Road hosts various events to help bring the community together while also making it more beautiful than before with community cleanings.

One of the first things that Mission of the Dirt Road wanted to do was rework the branding of High Ridge Estates with a new and updated logo. They wanted to include both blue and green in the new logo, which they wanted to represent growth and community. The logo is a key made of Southern Oak tree branches that are very common in Keystone Heights, representing the growing relationships between the community members and the city of Keystone Heights.